Company Overview

Functional shot company that creates easy, on-the-go health solutions
Ethan Hirshberg
Head Office:
939 Pearl Street, Suite 200, Boulder, CO
Food & Drink
Whole Foods (nationwide)



We feel it, you feel it. It’s harder than ever before to be healthy and feel good. We’re busy, and we all feel the pressure to change our lifestyles and routines. It’s discouraging to constantly feel weighed down by the “must dos” and “must avoids.” That’s where we come in: Ethan’s is a functional shot company focused on creating easy, on-the-go health solutions for a wide range of people and lifestyles. Our products are one small, positive addition to your days. They’re safe: our shots use glass packaging to avoid chemical leaching that typically occurs in plastic products. They’re organic: all of our ingredients are produced by USDA-certified organic farms. They’re optimal: each shot contains the functional dose of the primary ingredient. They’re delicious. And they’re made for you.

Here’s what we offer:

Apple Cider Vinegar (ACV) shots – 2oz wellness shots with the optimal daily dose of ACV and added superfoods to maximize taste and health, providing a range of health benefits, including but not limited to digestion, antioxidant and immune support, and helps you feel full.

– Ginger Pineapple (digestive and immune support)
– Maple Cinnamon (antioxidant and digestive support)
– Turmeric Apple (antioxidant turmeric and powerful ayurvedic herbs)
– Beet (antioxidant and circulation support)
– Tart Cherry (digestive support and supports sleep quality & duration)
– Blueberry (antioxidant and immune support)

Medium Chain Triglyceride (MCT) shots – 2oz wellness shots with the optimal daily dose of MCT and added beneficial ingredients, giving you the nutritional boost that helps with sustained energy, increased focus, and keeps you functioning at a high level.

– Turmeric Ginger (digestive and antioxidant support)
– Orange Cacao (cacao benefits include antioxidant and heart support)
– Coffee (caffeine boost, increased focus)
– Matcha (caffeine boost, increased focus)



Ethan Hirshberg

Born on Stonyfield Farm and raised by passionate organic entrepreneurs, Ethan understood from a young age the connections between human health and organic food. He shares in his dad’s life mission to expand and promote organic agriculture, and make it cheaper and more accessible. He also shares his mom’s life mission – as a three-time cancer survivor – she’s dedicated her life to educating people about toxin exposure and the impact that diet can have on human health.

Ethan’s is a manifestation and combination of these two goals: creating and promoting products that are not only organic, but organic + nutritious + safe + accessible. He wants this company to exemplify the next level of food and beverage, one that takes into consideration not just where the ingredients come from, but their nutritional value, the packaging, and the convenience. And above all, the taste has to be awesome.


Contact Information

939 Pearl Street, Suite 200, Boulder, CO 80302
Press Contact:


Social Media


Press Articles

How to make apple cider vinegar taste better if you hate the flavor but want the benefits
The Zoe Report

At this point everyone has heard about the wonder that is apple cider vinegar. You’ve probably caught wind of celebrities like Jennifer Aniston attributing their stellar health and skin to the stuff.

Taking a shot
Boulder Weekly

Boulder’s Ethan Hirshberg on bucking convention and launching an all-natural energy shot.

Boulder-based Ethan’s launches organic energy shots
Daily Camera

Boulder-based Ethan’s, a functional shot company, on Monday announced the launch of its new organic energy shots.

Ethan’s MCT shot line launches nationwide

Ethan’s, the organic functional shot brand, announced today the nationwide launch of its line of USDA organic medium chain triglycerides (MCT) shots.

I tried apple cider vinegar shots for 30 days and heres what happened
Women’s Health

It’s the health miracle in a bottle everyone’s talking about, but is it worth the hype?


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